Use cases

Recipes for activation, retention and revenue.

Concrete trigger → action → goal flows you can deploy in Minimo. Built on your real database state, not a CSV upload.

trial_ends_at − 3d

upgraded_at filled

Trial-to-paid conversion

Convert trials before they expire.

Trigger: trial_ends_at − 3d
Channel: Email + WhatsApp
Goal: upgraded_at filled

PostgresStripe

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payment_status = failed

payment_status = success

Payment failed recovery

Recover failed charges automatically.

Trigger: payment_status = failed
Channel: WhatsApp + Email
Goal: payment_status = success

Onboarding activation

Welcome series tied to real activation.

Trigger: signed_up_at filled
Channel: Email Welcome Series
Goal: activated_at not null

SupabaseLovable

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last_active_at > 30d

last_active_at updated

Inactive user reactivation

Bring back users before they churn.

Trigger: last_active_at > 30d
Channel: Email + WhatsApp
Goal: last_active_at updated

Postgres

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Confirm your email

Confirm email

Branded Supabase auth emails

Replace GoTrue defaults with on-brand templates.

Trigger: Supabase Auth events
Channel: Email
Goal: Branded auth at any scale

Supabase

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WhatsApp template

Hey, ready to activate?

Yes! 👍

activated_at

WhatsApp activation flow

Activate users on the channel they actually read.

Trigger: signed_up_at filled
Channel: WhatsApp template + reply
Goal: activated_at not null

WhatsApp Business

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DB event-driven workflows

Any row change becomes a multi-step flow.

Trigger: Any INSERT / UPDATE
Channel: Multi-channel
Goal: Defined per workflow

PostgresSupabase

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Recipes for activation, retention and revenue.

Trial-to-paid conversion

Payment failed recovery

Onboarding activation

Inactive user reactivation

Branded Supabase auth emails

WhatsApp activation flow

DB event-driven workflows

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Use cases

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