Minimo vs Customer.io — the honest version.

Real-time DB-native vs reverse ETL with Segment. We'll tell you when Minimo wins, when Customer.io is the better choice, and where they're a tie.

• Architectural difference: real-time DB vs reverse ETL
• Use cases where Minimo wins (Supabase stack, AI flows, MCP)
• Use cases where Customer.io wins (large growth teams, Segment infra)
• Pricing comparison
• Migration guide (when ready)