Use case · Trial conversion
Lift trial-to-paid with a DB-triggered flow.
Three days before trial_ends_at, fire a recovery sequence: email reminder, WhatsApp nudge, final offer. Stops the moment upgraded_at is filled.
- Trigger: trial_ends_at − 3 days
- Channel: Email + WhatsApp escalation
- Goal: upgraded_at filled (or subscription_status = active)
- Variations: discount on day 2, founder note on day 3