Visual workflow builder,
triggered by your database
Drag and drop nodes for triggers, conditions, delays, branches, and multi-channel sends. The same logic that runs your product, now driving your messaging.
Six node types, infinite flows
DB triggers
Fire when a row matches a condition. New signups, status changes, custom field updates — anything queryable in your DB.
Conditions & branches
If/else logic on any column or event. Branch by plan, country, role, lifecycle stage. Combine with boolean operators.
Delays & schedules
Wait N minutes, hours, or days. Wait until a specific time of day or day of week. Wait until a column changes.
Send actions
Email, WhatsApp, or SMS — same flow, multiple channels. Choose the channel based on user preference or condition.
Sub-flows
Reuse common patterns as sub-flows. Welcome sequence, payment retry, re-engagement — define once, call from many parents.
AI draft (Scale)
Describe the flow in plain English. The AI builds a draft you can review and edit. Available on Scale plan.
Patterns people ship in their first week
Welcome → Activate → Convert
Email at signup. WhatsApp 24h later if no activation. Trial-to-paid push at T-3.
Payment failed retry chain
Stripe webhook → email → WhatsApp 2 days later → final email at day 5 → flag for manual review.
Inactive user reactivation
When last_seen_at > 30 days, send the 'we miss you' email. Branch on plan tier for incentive offer.
Trial expiring soft → hard
T-7 soft reminder, T-3 personalized usage stats, T-1 last call with CTA, T+0 expired with reactivation link.
Onboarding milestone nudges
When a user hits step 3 of onboarding, congratulate. When stuck at step 2 for 24h, send help guide.
Internal alerts to Slack
Ship-blocking event in DB → alert team via Slack webhook. Same automation engine, internal channel.
Your DB is the trigger, not a sync
Other tools poll, sync, or import your data on a schedule. Minimo subscribes to your DB and reacts in real time. No 15-minute lag, no stale data, no duplicated user objects.
- Real-time DB subscription, not polling
- Read-only connection, no data leaves your DB
- Same user object the rest of your app sees
- Automations editable by non-developers
Automations are included on every plan
Free includes 1 automation. Starter at €29 includes 5. Growth at €79 includes unlimited automations and multi-channel send. Scale at €149 unlocks AI-drafted flows.
Build your first flow in 10 minutes
Free plan, no credit card. Connect your database and ship your welcome flow today.
