Minimo vs Customer Data Platforms — different categories.

CDPs are data infrastructure. Minimo is activation. For DB-native SaaS, you don't need a CDP — your database is the source of truth. For larger orgs, CDP + Customer.io still makes sense.

• Architectural difference: data infra vs activation layer
• When you don't need a CDP (DB-native SaaS, ICP fit)
• When CDPs still make sense (large orgs, multi-source data)
• Position: Minimo is activation, not data infrastructure