The activation layer for the new SaaS stack.

We're building Minimo because lifecycle messaging hasn't kept up with the modern SaaS stack — Supabase, Postgres, Lovable, Cursor. We think activation deserves a tool that speaks your data natively.

Full About page shipping with the v2 site

• Why we built Minimo (founder note)
• The team — Andrea, Matteo, Aayush, Bortolin, Lizzit, Numan + advisors
• Where we are based — Tallinn, Estonia · The Bare OÜ
• What we believe — DB ownership, activation > acquisition, AI as builder