Everything you need to engage your users
Email, WhatsApp, SMS, automations, contacts, segments, analytics. Every feature connected to the database you already run. No sync, no ETL, no extra tools.
No credit card required
Reach your users where they are
Email, WhatsApp, SMS, in-app: Minimo unifies every channel into one delivery primitive. Use the right one for each moment without integrating three vendors.
Visual editor + AI assist + stable template UIDs.
Send transactional and lifecycle email without redeploying. The drag-and-drop editor maps variables directly from your database schema, and the AI assist drafts copy that fits your tone.
- Drag-and-drop editor with live preview
- Stable template UIDs: change copy without redeploys
- Variables pulled live from your DB schema
- Built-in deliverability monitoring
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98% open rate. 10-minute setup. No BSP contract.
WhatsApp triggered from DB events, with template approval handled for you. Included on the Growth plan: you don't need a separate 360dialog or Twilio account to start.
- Triggered directly from DB row changes
- Template approval workflow built in
- Bidirectional: replies land in the same flow
- One-message-per-thread compliance handled
WhatsApp Inbox
Reply to customers without leaving Minimo.
A bidirectional WhatsApp inbox inside the platform. Assign threads to teammates, reply, mark as resolved. No app switching, no extra dashboard.
- Threaded conversations with full history
- Assignment + resolution states
- Quick replies powered by your templates
- Searchable across every conversation
Auth Emails
Branded auth emails for Supabase. Without redeploys.
Replace Supabase's default sign-up / reset / magic-link emails with branded, on-tone versions. Edit the copy from Minimo without touching your auth config.
- Drop-in for Supabase Auth: no SMTP setup
- Edit copy + design without redeploying
- Per-locale variants out of the box
- Keeps the same auth.email rate limits, just better looking
Compose, target, automate
The orchestration layer. Build flows that fire from DB events, segment on any column, version your templates, and capture leads straight back into your tables.
Automations
Visual workflow builder triggered by your DB.
Drag a trigger, drop conditions, branches, delays, and multi-channel actions. Triggers fire from row changes: no webhooks to wire, no cron services to babysit.
- Triggers from INSERT / UPDATE / DELETE on any table
- Conditions, branches, waits, goal checks
- Multi-channel send nodes (email + WhatsApp + SMS)
- Replay + dry-run before publishing
contacts match this segment
Advanced Segments
Boolean logic on any column or event.
Segments live on top of your DB. Filter by traits, by event history, by computed fields: with full boolean logic and saved presets reusable inside campaigns and automations.
- Filter on any DB column or event
- AND / OR / NOT composition
- Real-time membership: updates as the data changes
- Reusable inside campaigns + automations
Premium designs
Designer-crafted templates for email, WhatsApp, SMS.
A curated library of email, WhatsApp, and SMS templates designed in-house. Variables auto-mapped from your schema, stable UIDs so you can update copy without re-deploying.
- Stable UIDs: your code references stay constant
- Variables auto-resolved from DB schema
- Per-channel previews
- Version history with one-click rollback
Get a demo
2 fields, takes 10 seconds.
Submissions land in your DB instantly.
Forms
Capture leads before they reach your DB.
One of three ways to add contacts to Minimo: alongside CSV import and manual creation. Leads stay in Minimo and can be worked through marketing comms; the moment they sign up in your app and appear in your DB, the records are matched and merged into a single user.
- Embed forms anywhere: submissions land in Minimo
- Also: CSV import + manual contact creation
- Talk to leads with email + WhatsApp before they convert
- Auto-merge with the DB user on sign-up
Know who, measure what
The signal layer. See your contacts as the database sees them, attribute every send to a business outcome, and let the platform tell you what's working.
Contacts
Live view on your DB users. Zero sync.
Your contact list is your `users` table. Filter by any column, by event timeline, by segment membership. No import flow, no nightly batch, no stale state.
- Reads directly from your DB tables
- Filter on any column, event, or segment
- Per-contact timeline of every send + interaction
- Custom fields from your schema
Goals & Analytics
Tie every message to a business outcome.
Define goals as DB state changes (a row inserted, a column flipped). Minimo correlates which sends moved which goals, with cohort breakdowns and baseline comparisons.
- Goals are SQL-shaped: anything queryable counts
- End-to-end attribution: send → click → goal
- Cohort breakdowns by segment, by campaign
- Baseline + uplift, no manual math
One platform. Every channel. Your database.
Start free, add channels as you grow. No credit card needed.
14 days · all features · no credit card
