PPlotly Studio · €420k MRR

Recover the MRR you were about to silently lose.

When payment_status flips to failed, fire WhatsApp first, then email, with a Stripe portal link in the bubble. Stops the second the charge clears.

Failed charge recovery
71%+48pp
from 23% · 6 weeks
MRR saved last month
€38kpaid Y1 in week 1
vs. 0 before Minimo
P
Recent transactions
Plotly Studio · billing
MRR saved
38,130+€290
Payment failedtxn_3O9pFlT2eZK
Marco Conte·€290.00·card declined
The recipe

Trigger · Sequence · Goal.

Three pieces, no hidden state. Listen to the column or to the Stripe webhook, fire on the right channel, stop the moment the charge clears.

Trigger

payment_status = failed

Listens to your DB or to Stripe webhooks the moment a charge fails. The flow fires within seconds, not on the next dunning cycle.

WHEN payment_status = 'failed'
Sequence

WhatsApp first, email fallback

WhatsApp opens at 98%, so it goes first with a one-tap card-update link. Email fires 24h later if the card hasn't been updated. Stripe portal CTA links straight to the right invoice.

WhatsApp · Email · Founder voice
Goal

payment_status = success

Stops the second the charge clears. Recovered MRR is logged on the row that triggered the flow, attributed to the channel that converted.

STOP WHEN payment_status = 'success'
Variations

Same recipe, four shapes.

Card update link

Inject a Stripe-customer-portal deeplink right inside the WhatsApp bubble. One tap, card updated.

Payment failed
Update your card
stripe portal link
Email reminder
+1 more

Founder voice note · annual plans

If plan = annual, replace the WhatsApp template with a 30-second voice note from the founder. Keeps the largest accounts.

Payment failed
If plan = annual
segment branch
Founder voice

Skip if charge auto-retries succeed

Stripe Smart Retries already recover ~30% silently. Wait 24h before firing the flow.

Payment failed
Wait 24h
let Stripe retry
Update your card
+1 more

Hand off to AR after Day 7

If recovery hasn't fired by Day 7, route to the AR team queue with the failed-invoice context attached.

Payment failed
First nudge
Email reminder
AR team queue
+1 more

The first month we recovered €38k that would have churned silently. The flow paid for our entire year of Minimo in week one.

Hugo Vermeer
CFO · Plotly Studio · Video editor SaaS · €420k MRR
Outcomelive
23%71%
Failed-charge recovery in 6 weeks

Stop losing MRR to failed charges.

Connect Stripe and your DB. Wire the trigger on payment_status, drop the channels, watch recovery jump.

14 days · all features · no credit card