One platform. One invoice. Everything included.
Email, WhatsApp, SMS and AI in one subscription — sending costs already included. Start with a 14-day Scale trial, no credit card.
How many monthly messages do you plan to send?
Free
For side projects
What's included:
- WhatsApp from the Minimo number — confirmations & notifications, zero Meta setup
- 1 active automation
- DB-native connection
- Visual workflow builder
- Branded auth emails
- Unlimited Minimo AI
- Goals tracking
- MCP server (IDE)
- Public API
- Unlimited embeddable forms
- Community support
Starter
For early-stage apps
Everything in Free, plus:
- WhatsApp from the Minimo number (no Meta onboarding)
- AI Assistant with unlimited replies (auto-reply + handoff across email, WhatsApp, chat widget)
- 5 active automations
- AI Knowledge
- Remove Minimo branding
- Email support
Pro
Your own number, your brand
Everything in Starter, plus:
- 1 WhatsApp number included (we host it)
- WhatsApp marketing campaigns (on your own number)
- AI Agents (WhatsApp auto-reply)
- Unified WhatsApp Inbox
- Unlimited automations
- Advanced segments
- AI-generated dashboards
- Priority support
Scale
For high-volume senders
Everything in Pro, plus:
- Multiple WhatsApp numbers
- Embeddable chat widget (unified inbox)
- AI processing priority
- Dedicated support + SLA
- White-glove migration
- Custom SSO (SAML / OAuth)
- Audit log + extended retention
- Higher API rate limits
- Custom click-tracking domain
Enterprise
CustomBring your own providers: connect your own SMTP (SendGrid, Amazon SES…) or SMS gateway and keep your rates — Minimo charges a flat software license, never a markup on your messages. Dedicated SLA, custom SSO, white-glove migration, custom volumes.
Run out? Top up. Here's exactly what extras cost
Every plan includes clear monthly quantities — no credits, no hidden math. If you need more, top up only what you use. Top-ups never expire.
| Channel | Extra cost |
|---|---|
1,000 extra emails | €1 |
WhatsApp reply (24h service window) Your AI support replies at no cost | Free |
WhatsApp utility (confirmations, notifications) | €0.05 |
WhatsApp marketing | €0.10 |
SMS | €0.10 |
AI Assistant replies Replying means someone wrote to you — we don't charge for that | Free |
All-inclusive: Meta conversation fees and carrier costs are already included in these rates. No hidden pass-through, no separate accounts.
No hidden costs: Meta and carrier fees are already inside these prices — what you see is what you pay. Your WhatsApp number is hosted by Minimo (no Twilio, no Meta business setup) and contacts are always unlimited.
Compare plans
Every feature, side by side.
| Feature | Free | Starter | Pro Popular | Scale |
|---|---|---|---|---|
Limits & volume | ||||
Emails included / mo | 1.000 | 10.000 | 50.000 | 150.000 |
WhatsApp included / mo | 50 | 100 | 300 | 800 |
SMS included / mo | — | — | 100 | 300 |
AI replies included / mo | — | Unlimited | Unlimited | Unlimited |
Extra usage & top-ups | — | Rate card · top-ups never expire | Rate card · top-ups never expire | Rate card · top-ups never expire |
Contacts | Unlimited | Unlimited | Unlimited | Unlimited |
Team seats | Unlimited | Unlimited | Unlimited | Unlimited |
Embeddable forms | Unlimited | Unlimited | Unlimited | Unlimited |
WhatsApp numbers included | Shared (Minimo number) | Shared (Minimo number) | 1 | Multiple |
Channels | ||||
Email | ||||
WhatsApp | Minimo number | Minimo number | ||
SMS | ||||
Embeddable chat widget | ||||
Unified WhatsApp Inbox | ||||
WhatsApp broadcast campaigns | ||||
Email broadcast campaigns | ||||
Core platform | ||||
DB-native connection (Supabase / Postgres) | ||||
Visual workflow builder | ||||
Email designer (drag-drop) | ||||
Stable template UIDs | ||||
Branded auth emails (Supabase) | ||||
Segments | ||||
Goals tracking | ||||
Automations & segments | ||||
Active automations | 1 | 5 | Unlimited | Unlimited |
Advanced segments | ||||
AI | ||||
Minimo AI (prompt → anything) Build automations, write emails, create contacts and segments from a prompt | Unlimited | Unlimited | Unlimited | Unlimited |
AI Knowledge (company context) | ||||
AI Agents (WhatsApp auto-reply) | ||||
AI Assistant (auto-reply + handoff) Build assistants that use your AI Knowledge to auto-reply and hand off to a human across email, WhatsApp, and the chat widget. | ||||
AI-generated dashboards Ask Minimo AI to chart any data: get a dashboard, no SQL needed | ||||
Developer | ||||
Public API | ||||
MCP server (IDE integration) | ||||
Integrations (Zapier, ActiveCampaign) | ||||
Branding & support | ||||
Minimo branding in emails | Shown | Removed | Removed | Removed |
Support | Community | Priority | Dedicated + SLA | |
Enterprise & onboarding | ||||
White-glove migration | ||||
Custom SSO (SAML / OAuth) | ||||
Audit log + extended retention | ||||
Higher API rate limits | ||||
Custom click-tracking domain | ||||