Building a SaaS product means sending hundreds of automated messages: welcome emails, password resets, trial reminders, payment confirmations. Most teams cobble together 3-4 different tools, write custom webhook integrations, and spend hours debugging when things break.
There's a better way. Minimo connects directly to your Supabase database and triggers lifecycle messages when your data changes—no webhooks, no cron jobs, no sync scripts.
Why Traditional Lifecycle Messaging Is Broken
The typical SaaS messaging stack looks like this:
| Layer | Tool | Purpose |
|---|---|---|
| Transactional | SendGrid, Postmark, Resend | Password resets, receipts |
| Marketing | Customer.io, Intercom, Braze | Onboarding, re-engagement |
| Integration | Custom webhooks, Zapier | Connect DB to messaging tools |
| Sync | Cron jobs, ETL pipelines | Keep data in sync |
This fragmented approach creates real problems:
- Data silos — User data lives in 4+ different systems
- Webhook failures — Messages get lost when integrations break
- Delayed triggers — Batch syncs mean hours of latency
- Mounting costs — Each tool adds another monthly bill
- Maintenance burden — Every schema change requires updates everywhere
The Hidden Cost of Webhooks
Every webhook you write is a liability. It needs error handling, retry logic, monitoring, and updates when your schema changes. A typical SaaS has 10-20 webhook endpoints just for messaging—that's thousands of lines of glue code that adds zero value to your product.
How Minimo Works: DB-Native Messaging
Minimo takes a fundamentally different approach. Instead of syncing data out of your database, we connect directly to it.
Step 1: Connect Your Supabase Project
One-click OAuth connection. Minimo reads your schema (read-only) and shows you available tables and columns. No connection strings to copy, no credentials to manage.
Step 2: Define Your Triggers
Create rules based on database events:
WHEN users.email_verified changes to TRUE
THEN send "Welcome" email template
WHEN subscriptions.status changes to "past_due"
THEN send "Payment Failed" email + WhatsApp reminder
Triggers fire in real-time using Supabase's native change data capture—no polling, no delays.
Step 3: Design Your Messages
Use our visual template editor to create beautiful, responsive emails. Personalize with any column from your database using simple {{user.first_name}} syntax.
For WhatsApp, we handle Meta Business API compliance. You submit templates for approval, and we manage the delivery infrastructure.
Step 4: Go Live
Flip the switch. Messages start flowing automatically based on your database activity. Monitor opens, clicks, and conversions in real-time.
Why We Built Minimo for Supabase
Supabase is becoming the default backend for modern applications. It gives you PostgreSQL, real-time subscriptions, auth, and storage—all in one platform with a generous free tier.
But Supabase doesn't have built-in lifecycle messaging. You still need to:
- Set up webhook endpoints for auth events
- Integrate a transactional email provider
- Build custom flows for trial reminders, re-engagement, etc.
- Maintain all of this as your product evolves
Minimo fills this gap. We're purpose-built for Supabase, leveraging its real-time capabilities to deliver instant, reliable messaging without the integration overhead.
Key Benefits
| Feature | Traditional Stack | Minimo |
|---|---|---|
| Setup time | Days to weeks | 20 minutes |
| Webhook code | 1000+ lines | Zero |
| Data sync | Manual/batch | Real-time |
| Message latency | Minutes to hours | Milliseconds |
| Monthly tools | 3-4 subscriptions | 1 subscription |
What You Can Build with Minimo
Transactional Emails
Replace Supabase's default auth emails with your own branded templates. Customize welcome emails, magic links, password resets, and email verification—all while keeping the same template UIDs (no code changes required).
Trial & Subscription Flows
Trigger messages based on your billing data:
- Trial ending — Send reminders 7, 3, and 1 day before expiration
- Payment failed — Notify users immediately when charges fail
- Upgrade prompts — Message users approaching usage limits
WhatsApp Notifications
For high-priority messages that need immediate attention:
- Order confirmations and shipping updates
- Appointment reminders
- Support ticket responses
- Two-factor authentication codes
Re-engagement Campaigns
Win back inactive users with automated sequences:
- Inactivity triggers — Message users who haven't logged in for 7+ days
- Feature announcements — Notify users about new capabilities
- Feedback requests — Ask for reviews after key milestones
Getting Started
Minimo is now available in early access. Here's what's included:
- Unlimited contacts — Only pay for messages sent
- Email + WhatsApp channels — Both included in every plan
- Visual template editor — No HTML required
- Real-time analytics — Opens, clicks, conversions
- White-glove onboarding — We'll help you set up your first workflows
Early Access Benefits
Join now and lock in special pricing for 12 months:
- Personal onboarding call with our team
- Domain verification and deliverability setup
- 2 starter workflows configured in your first week
- WhatsApp Business API setup included
Start Sending in Minutes
Ready to simplify your messaging stack?
- Create your free account — No credit card required
- Connect your Supabase project with one click
- Choose a starter template or build your own
- Go live and watch messages flow
Have questions? Book a 15-minute call with our team or email us at hello@minimo.it.
Minimo is the lifecycle messaging platform built for modern SaaS teams. We help you send the right message at the right time—triggered directly from your database.
